IITA, CFIL to produce farming reality TV show

As part of efforts to make farming attractive to young Nigerians, International Institute of Tropical Agriculture (IITA), Ibadan, Oyo State and Corporate Farmers International Limited (CFIL) have concluded plans to produce an agric-based reality show known as Corporate Farmers TV reality show.


Kunle Agboola, Producer of the show representing CFIL, said the idea was jointly developed by CFIL and IITA and will be shot within the IITA facility in Ibadan. He explained that the 45 minutes, 62-day pre-recorded show will celebrate all contestants and also give awards to the youth, non-governmental organisations and industries practicing and promoting agriculture in the country.

"The show will be in the mode of Idol Africa, Fame Project, Gulder Search and others. Its pilot airing platforms would be Channels TV, STV, AIT, NTA and AfricaMagic. We have also signed an agreement with Blue Pie and NETFLIX, which have the largest paid subscription, streaming site for film and TV worldwide.


The platform has about 75 million subscribers all over the world. Investors could recover about $95 million from the show, while the return on investments will be between 40 per cent to 150 per cent."

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