IITA, CFIL to produce farming reality TV show
As part of efforts to make
farming attractive to young Nigerians, International Institute of Tropical
Agriculture (IITA), Ibadan, Oyo State and Corporate Farmers International
Limited (CFIL) have concluded plans to produce an agric-based reality show
known as Corporate Farmers TV reality show.
Kunle Agboola, Producer of the
show representing CFIL, said the idea was jointly developed by CFIL and IITA
and will be shot within the IITA facility in Ibadan. He explained that the 45
minutes, 62-day pre-recorded show will celebrate all contestants and also give
awards to the youth, non-governmental organisations and industries practicing
and promoting agriculture in the country.
"The show will be in the
mode of Idol Africa, Fame Project, Gulder Search and others. Its pilot airing
platforms would be Channels TV, STV, AIT, NTA and AfricaMagic. We have also
signed an agreement with Blue Pie and NETFLIX, which have the largest paid
subscription, streaming site for film and TV worldwide.
The platform has about 75 million
subscribers all over the world. Investors could recover about $95 million from
the show, while the return on investments will be between 40 per cent to 150
per cent."
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